Nike Air Zoom Hyperslide
Recovery, made tangible: the Nike Air Zoom Hyperslide pairs Nike’s Air Zoom cushioning with Hyperice’s heat and vibration technology to help athletes recover. ID—C created the product’s brand identity and visual system, a warm, sculptural world drawn straight from the geometry of its sole.
Client
Nike × Hyperice
Credits
Product Brand Identity, Brand Guidelines, Creative Direction, Social Media Templates: ID—C. Creative Director: Anthony Katz. Motion Director: Chris Sims. Photography: Sarah Orbanic. Producer & Case Renders: Brian Adsit. Design Manager: Zach Nichelman. Production Design: Juan Ramal (US), Zut Studio (UK). Gaffer: Greg Shummon. Rigging: Donny Padilla. Hair + Makeup: Victoria McGrath. 3D & Motion: Someform Studio. Sound Design: Zelig Sound. Retouching: Orinoco Studio. Partnership Support: Nike Training. Case Motion: Kevin Olberg.
Typography
Suisse Int’l by Swiss Typefaces & Nike Futura by Neufville Digital
The brief
The Hyperslide is the second innovation from the partnership between Nike and Hyperice, after the Hyperboot. A full-length Air Zoom sole carries a removable magnetic pod that delivers targeted heat and vibration across the top of the foot, three levels of each, set on the pod or in the Hyperice app. Built for elite and everyday athletes alike, it opens a new category of wearable recovery. The brief was to give that product an identity of its own, warm and inviting, while keeping every expression visibly tied to the slide itself.
The system
The creative direction kept one aim throughout: a warm, inviting atmosphere that never loses sight of the product. Every element points back to the slide itself, and the system was built to flex across touchpoints, set down in brand guidelines and a family of social media templates. Photography, motion and sound carry the same mood into film and campaign imagery. The identity then rolled out across digital platforms and global communications for both Nike and Hyperice, giving the launch one coherent voice across two brands.
The identity
The symbol is the clearest link: a soft, sculptural form drawn from the distinctive geometry of the Hyperslide’s sole. Imagery made with Someform Studio takes the sole’s flowing shapes further, turning them into playful, sculptural objects that stand for cushioning, vibration and heat. Color does the rest. A soft yellow and a vibrant orange lead the palette, the orange taken from the slide’s built-in heat technology, while warm greys, black and white add depth, clarity and contrast for an expression that feels soft and refined at once.
Outcome
The Hyperslide arrives with an identity as comforting as the product itself: a warm, flexible system born from the shape of its sole, giving a new category of wearable recovery a look and feel of its own across both brands.
