Haiqu
Quantum, ready to ship: Haiqu builds software that turns today’s error-prone quantum hardware into production-ready systems. Landscape gave the company a brand fit for its commercial launch: an advantage-building story, a black-and-blue identity and a launch site that make quantum computing feel tangible and close.
Client
Haiqu
Credits
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Typography
Store Norske Skandia by Store Norske Skriftkompani, Softcore by Tekio, Suisse Int’l Mono by Swiss Typefaces
The brief
Haiqu’s technology was ready to leave the lab before its brand was. The company had a hardware-aware software stack that runs near-term quantum applications at a fraction of the usual cost, the backing of investors and research institutions, and teams at global enterprises that already trusted it. What it lacked was a strong market signal for its commercial launch: proof that quantum advantage is viable today, not a decade away. The brand had to win over engineers and researchers, reassure buyers and investors, and break with the codes of a crowded category.
The system
Landscape built the strategy around one idea: Haiqu as the platform for quantum explorers. An advantage-building narrative frames the company as the critical layer that lets high-performance computing reach breakthrough applications in aerospace, energy, finance, logistics and life sciences. The launch site turns that thinking into structure. Its interaction mirrors superposition: every section exists both as a set of components and as an audio chapter, so dense technical content can be scanned, heard or explored in depth.
The identity
The identity channels quantum’s paradoxical nature through a distinctive black-and-blue system that breaks with the conventions of its category. Typography carries the same tension. Store Norske Skandia, a remix of the typeface made for Norway’s national railway in 1977, brings engineered clarity; Softcore, a warm and rounded serif, gives the brand a human voice; Suisse Int’l Mono handles data, labels and code. With a new language and logo on top, the design system elevates Haiqu while keeping the spirit it was founded on.
Outcome
Haiqu comes away with a brand that matches its ambition: the unconventional quantum expert, already shipping what others still only simulate. It supported an $11M seed round and turns “Start qomputing” into an invitation for today.
